The video games industry takes the spotlight again this year at Paris Games Week.
Paris Games Week is the biggest video games exhibition in France. The event will host several hundred thousand visitors, all eager to compete in eSports competitions and discover the latest state-of-the-art video game technology. This year the event will run from Oct 27 to 31 over a massive 860,000 sq. ft. exhibition space.
As one of the exhibitors, Intel is taking this opportunity to get to know gamers and show off its latest technologies, as well as organizing its eSports competition: the Extreme Masters Challenger EMEA.
The competition will see eight teams from around the world battle it out on the League of Legends online multiplayer game. This event has been organized by Intel/ESL in partnership with Asus, Cdiscount and Plantronics. This is the first time the finalists from each group will automatically qualify for the Intel® Extreme Masters (IEM), which will take place in the US (November) and South Korea (December).
Technology dedicated to gamers
The world of gaming has always been important to Intel. As Intel’s Daniel S. Snyder explains: “Gamers have always pushed the technology envelope and they demand the best. There are over 1.3 billion PC gamers today and the PC is the number one gaming platform in terms of volume and growth. Intel is there for them with great CPU, platform, I/O and connectivity technologies. Our latest Intel® Core™ i7 processors provide today’s gamer with an incredible amount of performance. We recently announced our ten-core, twenty-thread Intel® Core™ i7 Extreme Edition, formerly codenamed “Broadwell-E.” This is just a gaming monster when paired with a dual graphics setup for example.”
But it’s about more than just technology, as Snyder continues: “Over 100 million unique monthly active users are viewing over 20 billion minutes per month of game streaming on Twitch. Also, eSports fans and participants are among the most passionate PC enthusiasts out there, and we look at eSports sponsorships as a key way to connect with these gamers. For example there are estimated to be 225m eSports viewers worldwide. eSports tours like IEM provide us with a valuable platform to promote our latest gaming product offerings and include our OEM and software partners in delivering a world class branded gaming experience.”
It’s worth noting that Intel sponsors gaming teams such as Cloud9 in North America, as well as LGB eSports and Property in Europe. “These teams are among the most passionate and tech-savvy gamers out there and give us great feedback on our technologies. I think you can see that gaming is a pretty exciting place to be involved in today. With incredible new uses like Virtual Reality set to explode, Intel is ready with the technology gamers demand. We have a robust roadmap not only for processors but also connectivity, memory technology, etc.” concludes Snyder.